Concept, design and artwork on new model launch guides for Triumph Dealership Sales Staff. This included devising the format and ‘360 walkaround’ fold out idea, image selection and liaising with languages artwork house (there were nine language versions including Japanese and Thai). Plus project managing print production quotations and deliveries. You can’t really fail when you have such wonderful imagery to work with!
Working with Employee Engagement team to create a concept for their ‘big 6’ solutions. Naming concept, visual copywriting and visual presentation.
Creative for an infographic showing the percentages of what snacks the people in the South West of England eat. Including creating the illustrations.
Concept, visuals and production of a Summer promotions mailer that went out in the Spring to remind companies that it's not too late to organise a seasonal campaign.
Concept and creative development of a new product 'Uniqueli', which uses software that can push very personalised offers through to people based on their social media activities and likes. This could be targeting just one person, or hitting thousands at a time. The key was the very clever personalisation data capture and the actions resulting from it. Unique Lifestyle Intelligence!
From designing my wife’s own brand which celebrates the fruits of her labour and the quality of her allotment produce, helping out a friend to launch their music career through to creating brands for business owner friends.
I love working on logos and identities!
Lead creative on a pitch to Sony to encourage them to use a pre-loaded card and ‘money can’t buy’ events as rewards for successful third-party sales agents. Along with the main ‘I am’ concept, there were presentations plus support visuals for the events team too.
Naming, concept and visuals for a Müller brand loyalty campaign.
Concept, development and visuals for a pitch to Motorola to reward new customers in a different way to increase in-store footfall and loyalty.
Our Australian colleagues needed to bring the staff incentive pitch to life and show the journeys they would go on with the suggested programme. I used rough ‘scamps’, post-it notes and bright colours to lift the pitch.
Designs and visuals for an incentive to reward heating engineers with a points-based card programme where the reward can build and be redeemed for business or pleasure.
Bonusbond is a Gift Card and Gift Voucher product from Grass Roots. We rebranded the product to inject some life and personality into the ‘tired’ brand and help it stand up against the competition. This included liaising with specialist printers on the specifications and security elements within the vouchers.
Visuals for Meetings & Events team at Grass Roots to pitch for a New Kuga Launch 'Adventure' drive. The brief was to convey the excitement that this innovative road trip would deliver!
Creative leadership and producing Photoshop visuals and proposal support for a Meetings & Events pitch.
A quick-turnaround pitch date prompted these visuals for Visa.
Quick scamps (including copy) to share internally to help shape the direction and help the project team to contribute their thoughts before the visuals were put together.
Concept and visuals to support a pitch to Jaguar Landrover for a peer-to-peer R&R programme to bring different teams from across the business together.
Employee Reward and Recognition programme concept for TfL showing various, suggested communications with a corporate look and feel.
Creative lead for a pitch to win the launch events of the RR6, using the most exclusive locations around the world. Liaising with the events team and the experiential lead to put together a premium quality printed offering which included amazing imagery fitted into a custom-made aluminium binder with an etched Rolls-Royce logo to the front.
NB. The candle was burnt at both ends AND in the middle!
Using the corporate styling to create eye-catching livery on moving ‘graphics’ around the local area to build awareness of the business.
Concept, design and production for a tactical client engagement project for Grass Roots to engage existing and potential clients to receive a follow-up meeting request. With a fun take on receiving an official ‘Buck House’ Garden Party invitation.
Due to budget restraints, we produced most of the contents in-house.
Clients absolutely loved the theme and sent in photos of their parties.
Creative support (including copywriting on visuals) for a proposal for a fanbase programme including a pre-payment ‘kick back’ card.
This was one job where my heart was truly in it. COYI!
Concept, scamps and presentation support to pitch to Hyundai a theme based on future possibilities and their love of, and support for, the arts. Lots of research and digging around to find new artists and sensational locations was followed by a great time putting the visuals together. Plus, of course, bringing the products into the picture!
Concept and visuals for a Dealership sales incentive with a digital scratchcard that can only be played when a sale is registered.
Concept, visuals and production assets for the learning team to produce an interactive ‘Articulate’ presentation to improve sales techniques on the 500X model. Including sitting alongside the Articulate operator to push the boundaries of the animation and the scope of the program. Great fun!
Creating naming and logo for 'Brilliance', an internal employee recognition programme with high visibility to promote engagement and participation.
Concept scamps and visuals for presentation pitch document.
Visuals for a Meetings & Events team pitch that covered both BMW and Mini brands with a circular, flexible 360 theme (the event required a quick brand change from BMW to MINI overnight).
A pitch that showed a retail understanding of the Millennials market sector produced in 16:9 format for screen and also as a limited run, large format wirobound ‘coffee table’ book. Including facts and figures presented in an entertaining infographic way.
Coloured storyboard scamps to help tell the story of the employee journey through the recognition programme within a pitch.
Designing a moodboard and coming up with the hashtag '3 wishes' for the promotions & incentives pitch team at Grass Roots. The aim was to convey the diverse nature of offers and the excitement that could be generated with the range of offers suggested.
The brief was for a design to 'cut-through' the normal noise on a trade page. I proposed a tongue-in-cheek, bold, punchy look with 'Roy Lichtenstein' style illustration (using stock imagery) along with suggested copy.